Google Works – But How and Why?
The Three Step Approach – Crawl, Index, Serve Results
We know that Google Search works, but why and how does it give you the results where and when you need them? Let’s let Matt Cutts, Google’s Superman, tell us.
Data, Page Rank, Words, Words, Words
Ok, let’s break this down into layman’s terms. We know that he referred to Katy Perry and Britney Spears, but what does this have to do with you? Let’s define dome of the terms Matt used.
Web Crawler: A program that is built to browse the internet for content based information or data. This can also be referred to as a “spider” or a “bot”.
Indexing: A combination of mathematics, linguistics and psychology to determine what information available is the most relevant to your search.
Content & Data: The content on your website’s pages, your metadata, your alt information, and other data that is used to serve results in Google search, Google images, and other Google features.
Metadata: Background data in your website’s code that describes what your site page(s) is/are about.
Alt Information: The alt attribute provides alternative information for an image if a user for some reason cannot view it (because of slow connection, an error in the src attribute, or if the user uses a screen reader).
Page Rank: A system for ranking web pages based on other sites that link to your site pages and the level of trust that Google’s Indexer has in those sites.
Why Does It Matter How Google Search and Other Search Engines Work?
If you have your site built so that it’s seen as relevant to Google, your site can get more visits. If you’re running an eCommerce site, this can potentially mean more sales. If you are a local business, this means more leads. If you have a website that is informational, this means you becoming an authority in the subject of your website. How do you build or have someone improve your site so it gets seen in more Google search results? Click here for the answer.