What is Local Search?
In a nutshell, Local Search is the ability for search engines like Google and Bing to find the best regional answers to the questions you ask them.
To go a little deeper, depending on the device you’re using (your laptop, tablet, or phone), and if you’re signed into your Google account on all three, the search engines use your past search and user activity to intelligently provide you the most relevant answer to your latest search question. This is why when you type in “cheese steak” in the search bar, you don’t get the best cheese steak in St. Louis if you’re in Philadelphia. Who would want a cheese steak from St. Louis anyway?
Why Is Local Search Important to Your Business?
Because if you’re not listed properly online, your competition could be getting more leads from the search engines than you. Whoa, wait a minute. So you’re telling me that if my address and hours aren’t up to date and my website has some outdated information, it could be hurting my business? The simple answer is YES. The long answer goes much deeper.
I Want My Business Found – What Do I Need to Do?
Like anything else, there’s an easy answer. You need to make sure your website, social listings and local listings on sites like Google, Bing, Yellow Pages, Yelp and various other sites are up to date. This can be time consuming, but if you don’t do it, you may end up with too much time on your hands while you watch the cheesesteak guy down the street have a line out the door.
Local Search – How Do I Make It Work For Me?
There are a multitude of solutions. You can jump in head first with a plan on your own. If handled properly, this can be a smooth process. You need to:
- Do a Search of Your Business Online
- Make a List of the Sites that have you Listed
- Check Each Site Listing for Accuracy
- Contact Each Site to Update the Listing
- Update All of Your Social Networking Outlets
- Add Social Networking Outlets You May Not Use – Others Do!
I know what you’re thinking. And it is a lot more than it used to be. But, if you take care to update your local search listings and your competition hasn’t read this article yet, you may have to increase your next order of Cheese Whiz.
If you don’t have the time to update your local search listings, check out how they look with our free tool and we can help you out. This is one of the many items we specialize in with small business online solutions. Oh yeah, and we’ll have a provolone witout.