Blogging and SEO
Blogging is becoming a fast and easy way to improve your overall SEO strategy. Writing blogs regularly allows you to increase your audience, create authority for yourself in your field, configure unique permalinks, cultivate outbound links, and share your posts via social media.
Writing a blog on a schedule that works for you and sharing these posts socially affords you the opportunity to reach a larger audience. Allowing guest bloggers write posts for you gains their audience, grows your online community, and creates authority for your site. Reversely, guest blogging for other sites and linking them back to your blog expands your online library of posts and boosts your standing as an expert in your field.
Writing a Blog that’s Search Engine Optimized
Once you have a topic picked to write about, you’ll want to do some keyword research, the Google AdWords Keyword Planner is a free tool that can help you get started. It helps you find the key words and phrases that users are searching for online. Using these suggestions, you can create a title and meta description that contain your strongest keyword and write content using the top words and phrases suggested for your topic throughout your article.
Push the keyword(s) to the beginning of your title, meta description and opening sentences as you write. However, remember that search engines prefer that you write natural content for human users while maintaining a structure the search engines can read. Also, avoid keyword stuffing and overloading your article with keywords in an effort to gain ranking, as this method will backfire.
Populate all of your meta information. Use keywords to craft your meta title and keep the title under 60 characters, as this is what will show in Google’s search results. Moz has a great Moz Title Tag Preview Tool to help you out. Your meta description should be 160 characters in length and sum up your article’s content. Both your title and description should be eye-catching and invite the user to learn more.
Images and Alt Tags
Image optimization is another effective tool in your overall SEO strategy and should be included in all of your posts. Always add the image title as well as the alt tag when using images on your posts. Assuring that these fields are populated can gain you some traction as search tools like Google Images become more popular.
You might have noticed we’ve added a few external links throughout this post. They are a great way to include additional information on related topics while giving search engines a clear idea about your article and blog. Adding external links also is a great way to connect with those in your field writing relevant content.
Once you’ve written your article and filled out all pertinent SEO information, you can use a SEO plugin to check your post and make sure you’re optimized. Yoast has a great WordPress SEO plugin that reviews your content, provides analysis, cleans up your permalinks and will even generate XML Sitemaps.
If you take these steps to appease the search engines and write natural content for users your blog will be optimized and your search engine page results will begin to improve. Enjoy writing your articles, sharing your knowledge and reaching new audiences and remember to share your posts on social media.