With Google+ and Google My Business, you can increase your ranking in search engine results pages (SERPs). Keeping in mind that both of these services come to you directly from the world’s largest search engine, using them to increase your rankings is a no-brainer.
Google+ and Local SEO
Unlike posts made via Facebook and Twitter, Google+ posts appear in your SERPs, and Google+ profiles are now appearing on the right side of the screens. You’ll want to make sure you have a Google+ page and start reaping the benefits as the platform evolves, creating one sooner rather than later increases your chances of reserving your proper business name before someone else.
Once you’ve created a Google Plus page, make sure to fill out the profile in its entirety and link and verify your website. After your profile is completed, you can begin to expand the ‘Links’ feature, in the ‘About’ section, to include your social media pages, YouTube channel, blog or any page you wish to push traffic to.
Make sure your images are sized properly to fit in your profile and cover photos too. Mediabistro.com has put together this great infographic that has all of the most recent size requirements.
With Google+ Communities and Hangouts you can begin to expand your audience, finding like-minded individuals and businesses to share ideas and meaningful content with. This brings your business closer to potential customers and grows awareness of your brand. Google+ Communities is also a great way to begin establishing relationships with influencers in your field or industry.
When making posts on Google Plus, take time to optimize the following:
- Google+ SEO Title (Business Name)
- SEO Meta Description: tagline + 1st two sentences of your ‘Story’, found in the ‘About’ section, 160 characters)
- Custom URL
These simple steps will fortify a solid foundation for SEO.
Google My Business and Local SEO
Google launched Google My Business in June 2014 and it is slated to become a staple in SEO. Google My Business used to be called Google Places, so don’t worry about the difference between the tow – they’re the same thing, just re-branded.
With step-by-step easy instructions, setting up your Google My Business page is easy. Make sure to fill out all pieces of requested information, links, photos, etc. And ensure you verify your site with your page. If you have Google Webmaster Tools setup on your site with the same login as your Google Plus My Business page, this should be a breeze. If you don’t, Google will send you a postcard through the mail to the address listed in your Google My Business page setup.
With Google My Business, you’ll be able to manage all of your Google assets in one platform. After verifying your page, your Google My Business profile will automatically integrate your company’s information to Google Search along with Google Maps and Google+, ensuring your information is consolidated and appears in SERPs.
After you’ve created your page and have begun to add links and posts, you can use Insights Reports to monitor and track engagement with your page and its visitors.
In addition, if you are working with a PPC campaign, Google My Business works directly with AdWords Express to pull statistics as to how people are finding you and develop trend reports. Both of these options allow you the advantage to track site visitors, see where they are clicking most and adjust your next moves accordingly.
In order to take advantages of these features, you need to use the same login for all of your Google tools.
Google+ was founded in 2011 and Google My Business is still in its infancy, but there is no doubting the influence they are already having on SEO and SERPs. Taking advantage of what they have to offer can be an immeasurable success factor in your company’s online presence. Consolidating your online Google existence and managing in one platform saves you time and trouble while increasing the visibility of your business and brand.